About Zikku

Born from a Parent’s Love

Our Story - From New Parents to Newborn Care Experts

Motherhood is the most unique experience. Whether the pregnancy is meticulously planned, medically guided, or happens by surprise, one thing is certain – life will never be the same. Life changed for Apoorav and Dr. Priyanka Mehta when they expected their first child. Their carefree, adventurous, fun-filled life became more protective and planned. They found themselves being super cautious before buying any baby care product for their little one, wanting only the best and safest for their baby.

The overwhelming exhaustion and rising needs of infant care increased their anxiety. Finding the right newborn baby care products felt like an overwhelming experience.

That’s when they decided to create something better – a brand that could take care of all the basic needs of a newborn with completely safe products.

The Evolution: AHC to Zikku

What started as Associated Health Care (AHC) in 2015 has now evolved into Zikku – a brand born by parents, for parents, specializing in baby products for 0-12 months.

The Problem We Solve for New Parents

As Apoorav and Dr. Priyanka discovered, getting the right baby care products can be an overwhelming experience for new parents. Those first months bring unique challenges:

Finding safe baby products that are truly appropriate for newborns

Navigating countless options without clear guidance

Dealing with the anxiety of making the right choices for your baby

Managing exhaustion while ensuring your little one gets the best newborn care

Most brands offer generic solutions, but new parents need products specifically designed to solve the real problems they face during those critical early months.

Our Mission: A Decade of Dedication to Newborn Care

Since 2015, we’ve been dedicated to developing baby care products that solve every little problem parents face. Each product undergoes rigorous research to meet the needs of newborns and mothers alike.

Our wide range of baby-mother care products has been specially designed to make any new parent’s journey with their baby a beautiful experience.

Founded by Apoorav Mehta and Dr. Priyanka Mehta, Zikku represents years of understanding what families truly need during the transition to parenthood.

What Makes Zikku Different in Baby Care?

Born from Real Parent Experience — Our founders created Zikku from their own journey as new parents. Every newborn product reflects the real challenges they faced and the solutions they wished existed.

Rigorous Research Process — Each baby care product undergoes extensive research to ensure it truly meets the needs of both newborns and mothers. We don’t just create products – we solve problems.

Safety-First Approach with Medical Expertise — With Dr. Priyanka’s medical expertise and Apoorav’s dedication to quality, safety isn’t just a priority – it’s the foundation of everything we create for infant care.

Complete Care Philosophy — We focus on baby-mother care products because we understand that taking care of baby means taking care of mom too. Your wellbeing matters just as much as your little one’s.

Our Promise to New Parents

When you choose Zikku baby care products, you’re choosing a brand created by parents who understand your journey. We promise:

Products born from experience – Every item solves a real problem we’ve faced as parents

Rigorous quality standards – Each product undergoes thorough research and testing

Safety you can trust – With medical expertise guiding our development process

Complete care approach – Supporting both you and your baby through this beautiful journey

Nearly a Decade of Trust in Baby Care

Since 2015, we’ve been refining our understanding of what new parents truly need. What began as Associated Health Care has evolved into Zikku – a brand that represents years of learning, growing, and perfecting newborn baby care products for the families we serve.

Every day, we’re reminded of why we started this journey. We’re not just creating baby products – we’re supporting families through one of life’s most precious transitions.

Welcome to Zikku. Welcome to your family’s beautiful beginning.